Marketing, 04 Apr 2025

Gagandeep Bedi

04 Apr 2025 1:42 PM

Gagandeep Bedi joins Motorola

He moves from Infinix India, where he was head of marketing - offline, new categories and D2C for the Nepal market.  
The research for the report is based on analysis of 150 advertising case studies across India, Southeast Asia and Greater China

04 Apr 2025 9:33 AM

Campaigns with 50:50 split between performance and brand building drive peak impact in Asia: Warc

The report added that the effects of shorter campaigns are four times stronger when measured for a month after the campaign finished.

Latest Stories

Kroll has released its 2025 Global Business Sentiment Survey Report

16 Jun 2025 7:37 PM

India ranks lowest in AI integration into business functions across APAC: Kroll report
Gold winners of these categories will be revealed later in the day.

16 Jun 2025 6:00 PM

Cannes Lions 2025: India opens its Lions count with seven wins
Sir John Hegarty

16 Jun 2025 5:52 PM

Cannes Lions 2025: 'Why the giants in advertising can’t dance’ - Sir John Hegarty
Tor Myhren

16 Jun 2025 4:15 PM

Cannes Lions 2025: Apple’s Tor Myhren has a piece of good and bad news for advertising

Most Read

With the launch of this AI-driven media company, WPP Media unites media, data and production capabilities

28 May 2025 9:50 PM

WPP Media replaces GroupM as WPP’s global media company
Enormous and Famous Innovations win big on the last day of Goafest

23 May 2025 10:46 PM

Abby Awards 2025: Enormous bags 'Creative Agency of the Year', Famous bags two Grands Prix
Sania Mirza

07 May 2025 11:00 AM

'Pickleball is not a fad and is here to stay'
Rakesh Hinduja (left) and Shormistha Mukherjee.

06 May 2025 10:22 AM

Credibility vs clout: The changing currency of awards

Subscribe

* indicates required