Marketing, 06 Sep 2024

Katrina Kaif for Xiaomi India

06 Sep 2024 4:47 PM

Xiaomi India signs Katrina Kaif as brand ambassador

Through this association, the brand aims to strengthen its connection with consumers and reinforce its position as a preferred choice.
Decathlon and Zepto collaboration

06 Sep 2024 4:14 PM

Decathlon and Zepto announce strategic partnership

Collaborate to bring Decathlon’s sporting goods catalogue to consumers' doorsteps 'in ten minutes'.
Imperial Blue's sales have steadily declined since their 2019 peak, despite selling 22.8 million nine-litre cases in 2023.

06 Sep 2024 11:06 AM

Pernod Ricard to pour out Imperial Blue, taps Goldman Sachs for INR 5,000 crore sale

With declining sales and "Men Will Be Men" under scrutiny, the spirits seller plans to sell Imperial Blue and focus on premium brands.
Anupam Aashish

06 Sep 2024 10:52 AM

Anupam Aashish joins RP Sanjiv Goenka Group

Was with ABP Group where he served a stint of over 14 years.

Latest Stories

Abhay Kumar

02 May 2025 3:25 PM

Abhay Kumar joins BPTP
This offering was launched during during the World Audio Visual and Entertainment Summit.

02 May 2025 3:14 PM

DishTV Watcho launches Fliqs
Nearly one in three (29%) companies admit to being highly risk-averse - and more than half say they struggle to keep pace with cultural shifts.

02 May 2025 1:56 PM

Only 13% of brands embrace bold ideas: Lions report
Pritika Shah (Picture credits: MMA Global)

02 May 2025 1:44 PM

HDFC Life elevates Pritika Shah

Most Read

Yannick Bolloré

24 Apr 2025 10:39 AM

‘The Omnicom-IPG merger is a win for them and Havas’
Fernando Machado

22 Apr 2025 10:40 AM

'The biggest risk is having to pump a ton of money into paid media'
R Balakrishnan

21 Apr 2025 10:25 AM

‘The only reason I need to go to a therapist every day is because of my fears about AI’
Pavanjit S Bedi

11 Apr 2025 8:57 AM

Rapid Fire with Pavanjit S Bedi

Subscribe

* indicates required