Marketing, 06 Sep 2024

Katrina Kaif for Xiaomi India

06 Sep 2024 4:47 PM

Xiaomi India signs Katrina Kaif as brand ambassador

Through this association, the brand aims to strengthen its connection with consumers and reinforce its position as a preferred choice.
Decathlon and Zepto collaboration

06 Sep 2024 4:14 PM

Decathlon and Zepto announce strategic partnership

Collaborate to bring Decathlon’s sporting goods catalogue to consumers' doorsteps 'in ten minutes'.
Imperial Blue's sales have steadily declined since their 2019 peak, despite selling 22.8 million nine-litre cases in 2023.

06 Sep 2024 11:06 AM

Pernod Ricard to pour out Imperial Blue, taps Goldman Sachs for INR 5,000 crore sale

With declining sales and "Men Will Be Men" under scrutiny, the spirits seller plans to sell Imperial Blue and focus on premium brands.
Anupam Aashish

06 Sep 2024 10:52 AM

Anupam Aashish joins RP Sanjiv Goenka Group

Was with ABP Group where he served a stint of over 14 years.
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