Marketing, 07 Aug 2026

Mijia, which stands for 'Mi Home', is Xiaomi Group's global home and lifestyle brand.

07 Aug 2026 1:22 PM

Xiaomi introduces Mijia home and lifestyle sub-brand in India

The move marks the company's next phase of expansion, with future home products and large appliances to launch under the Mijia brand.
Following completion, DoubleVerify will operate as a privately held company within Nielsen while retaining its existing brand and name.

07 Aug 2026 1:03 PM

Nielsen to acquire DoubleVerify in USD 2.15 billion all-cash deal

The deal combines audience measurement and media verification, with closure expected in Q1 2027.
Siddharth Purohit and Manasi Narasimhan

07 Aug 2026 8:18 AM

Marketing Manifest Stations with Manasi: Episode 17

Siddharth Purohit, co-founder, Aazol, discusses his transition from management consulting to building a purpose-led food brand.

Latest Stories

Following completion, DoubleVerify will operate as a privately held company within Nielsen while retaining its existing brand and name.

07 Aug 2026 1:03 PM

Nielsen to acquire DoubleVerify in USD 2.15 billion all-cash deal
Starbucks India's 'This Is Espresso. This Is The Heart of Starbucks' campaign.

07 Aug 2026 11:30 AM

Starbucks India serves up an ode to the espresso shot
Dalbir Singh continues his weekly diary for Manifest.

07 Aug 2026 9:00 AM

Producer's Diary by Dalbir Singh
Siddharth Purohit and Manasi Narasimhan

07 Aug 2026 8:18 AM

Marketing Manifest Stations with Manasi: Episode 17

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