Marketing, 08 May 2025

Shraddha Kapoor for Pynk

08 May 2025 4:05 PM

Lux Industries launches Pynk

The women's wear brand has signed Shraddha Kapoor as its brand ambassador.
The Gen Z Playbook tracks values and spending of the cohort

08 May 2025 3:40 PM

80% Gen Z consumers trust influencers over celebrity endorsements: Report

The cohort further values relatable recommendations from micro-influencers versus mega-influencers, as per the ET Snapchat Gen Z Index.
Sai Narayan

08 May 2025 9:33 AM

Brands are built on sports in India: Sai Narayan

Policybazaar's CMO on the need for unconventional marketing in a low-penetration category, embracing ‘hard truths' in campaigns, and more...

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Neha Barjatya

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Neha Barjatya moves on from Google
Asian Paints' print campaign

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Asian Paints channels national pride through splashes of tricolour hues
JSW Paints' 'Think Beautiful' campaign.

13 Aug 2025 3:09 PM

JSW Paints helps a father-son duo touch the colours of freedom
Jackie Shroff

13 Aug 2025 12:52 PM

Ugaoo signs Jackie Shroff as brand ambassador 

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Ajit Varghese

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Simon Cook

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'India has the passion and patriotism of wanting to show up on the global stage at Cannes'
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Havas grows by 2.3% in first half of 2025
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Clean, family entertainment is our USP: Prasar Bharati's Sehgal

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