Marketing, 08 May 2025

Shraddha Kapoor for Pynk

08 May 2025 4:05 PM

Lux Industries launches Pynk

The women's wear brand has signed Shraddha Kapoor as its brand ambassador.
The Gen Z Playbook tracks values and spending of the cohort

08 May 2025 3:40 PM

80% Gen Z consumers trust influencers over celebrity endorsements: Report

The cohort further values relatable recommendations from micro-influencers versus mega-influencers, as per the ET Snapchat Gen Z Index.
Sai Narayan

08 May 2025 9:33 AM

Brands are built on sports in India: Sai Narayan

Policybazaar's CMO on the need for unconventional marketing in a low-penetration category, embracing ‘hard truths' in campaigns, and more...

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The mandate also includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events.

06 Jun 2025 3:47 PM

Max Level bags the PR mandate for Riot Games in India and South Asia
FCB India's entries.

06 Jun 2025 11:14 AM

Cannes Contenders 2025: FCB India
Fans gathered to get a glance of the team bus before it entered the stadium. Picture courtesy: Deccan Herald

06 Jun 2025 10:58 AM

RCB's marketing and revenue head Nikhil Sosale arrested
Here's what Dalbir Singh is doing this week.

06 Jun 2025 10:34 AM

Producer's Diary by Dalbir Singh

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With the launch of this AI-driven media company, WPP Media unites media, data and production capabilities

28 May 2025 9:50 PM

WPP Media replaces GroupM as WPP’s global media company
Enormous and Famous Innovations win big on the last day of Goafest

23 May 2025 10:46 PM

Abby Awards 2025: Enormous bags 'Creative Agency of the Year', Famous bags two Grands Prix
Sania Mirza

07 May 2025 11:00 AM

'Pickleball is not a fad and is here to stay'
Rakesh Hinduja (left) and Shormistha Mukherjee.

06 May 2025 10:22 AM

Credibility vs clout: The changing currency of awards

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