Marketing, 08 May 2025

Shraddha Kapoor for Pynk

08 May 2025 4:05 PM

Lux Industries launches Pynk

The women's wear brand has signed Shraddha Kapoor as its brand ambassador.
The Gen Z Playbook tracks values and spending of the cohort

08 May 2025 3:40 PM

80% Gen Z consumers trust influencers over celebrity endorsements: Report

The cohort further values relatable recommendations from micro-influencers versus mega-influencers, as per the ET Snapchat Gen Z Index.
Sai Narayan

08 May 2025 9:33 AM

Brands are built on sports in India: Sai Narayan

Policybazaar's CMO on the need for unconventional marketing in a low-penetration category, embracing ‘hard truths' in campaigns, and more...

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From left: Amarjit Singh Batra, Anuradha Sen Gupta, Geetika Mehta and Vikram Mehra

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Goafest 2025: ‘Brands need to have a multi-channel approach to connect with Gen Z’
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