Marketing, 08 May 2025

Shraddha Kapoor for Pynk

08 May 2025 4:05 PM

Lux Industries launches Pynk

The women's wear brand has signed Shraddha Kapoor as its brand ambassador.
The Gen Z Playbook tracks values and spending of the cohort

08 May 2025 3:40 PM

80% Gen Z consumers trust influencers over celebrity endorsements: Report

The cohort further values relatable recommendations from micro-influencers versus mega-influencers, as per the ET Snapchat Gen Z Index.
Sai Narayan

08 May 2025 9:33 AM

Brands are built on sports in India: Sai Narayan

Policybazaar's CMO on the need for unconventional marketing in a low-penetration category, embracing ‘hard truths' in campaigns, and more...

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Sameer Tobaccowala

19 Dec 2025 11:02 AM

Opinion: Sustainable experiences of tomorrow - why the future of events must be green
Akshay Kumar to headline Sony Pictures Networks India's Wheel of Fortune game show

19 Dec 2025 10:57 AM

Sony Pictures Networks India brings Wheel of Fortune to Indian television, with Akshay Kumar as host
Here's what Dalbir Singh is doing this week.

19 Dec 2025 10:48 AM

Producer's Diary by Dalbir Singh
Aditya Chandra

19 Dec 2025 10:43 AM

'Creativity, culture, and taste won't consolidate; they'll collaborate'

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Dream11 had a 'NewScore' of 73.71

17 Dec 2025 11:31 AM

Dream11 is India's 'most visible startup'
Manifest's December 2025 issue

11 Dec 2025 10:36 AM

Manifest's December 2025 issue is now out
Among the 14 leaders revealed so far, only one is female

04 Dec 2025 2:53 PM

'Agency mergers are a sign of the times, but the lack of women leaders at the helm is more telling'
Aditya Kanthy

02 Dec 2025 12:35 AM

Omnicom-IPG merger: Creative structure for India revealed

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