Joyalukkas, the jewellery company, has announced the appointment of actor Samantha Ruth Prabhu as brand ambassador. 

Prabhu’s endearing charm and savoir-faire perfectly mirror Joyalukkas' journey of over three decades, built on artistry, trust, and a commitment to customers worldwide.  

The association will soon come alive through an integrated global campaign, where Prabhu will represent Joyalukkas’ design heritage in her own way and further elevate the brand’s universal appeal across international markets and cultures. 

Joy  Alukkas, chairman, Joyalukkas Group, said, "Samantha embodies the spirit of the modern woman - confident, stylish,  and truly distinctive. Her persona resonates deeply with our ethos of celebrating life’s treasured moments with fine jewellery. We are honoured to welcome her  into the Joyalukkas family as we continue to inspire jewellery lovers  across the globe.”