Siddharth Bijpuria joins upGrad

Moves from JioHotstar, head of creator content (Sparks).

Manifest Media Staff

Dec 8, 2025, 4:35 pm

Siddharth Bijpuria

Siddharth Bijpuria has joined upGrad, as head of content (D2C business).

He updated his LinkedIn profile to reflect his move.

Bijpuria moves from JioHotstar, where he was head of creator content (Sparks).

In a career spanning over 21 years, he has also worked with Viacom18 and Perfect Relations.

Source: MANIFEST MEDIA

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