ThinkROI has won the digital programmatic mandate for Hamilton Sciences’ flagship personal care brands, including Denver, Envy, Vanesa, Pour Home, and more.

The mandate includes a digital push across Hamilton Sciences' diverse product lines—ranging from Denver’s perfumes and deodorants, the newly launched Denver face wash range, to fragrance-forward offerings from Envy, Vanesa, and the home care brand Pour Home. 

The agency will manage end-to-end programmatic strategy, media planning, execution, and performance optimisation, leveraging its proprietary technology and full-funnel growth solutions.

ThinkROI's strategy for the account focuses on combining audience-first programmatic advertising with precision targeting, contextual personalisation, and real-time optimisations, according to the agency. It plans to roll out performance-driven campaigns that speak directly to consumer intent and behaviour across multiple channels.

Sarada Prasad, co-founder and chief growth officer, ThinkROI, said, “Winning this mandate is not just a business achievement—it’s an endorsement of our strategic thinking, agility, and ability to scale impact across categories. We’re thrilled to work with brands that are not just leaders in their space but are constantly evolving to meet the needs of India’s next-gen consumers.”

Rupinder Singh, founder and chief business officer, said, “This is an opportunity to not only build brand visibility but to create meaningful, measurable growth through data-backed media interventions. From awareness to acquisition, our goal is to make every impression count.”