Marketing, 09 Sep 2025

Mukesh Ghuraiya

09 Sep 2025 2:40 PM

Antara Senior Care appoints Mukesh Ghuraiya

Ghuraiya will drive end-to-end marketing across all lines of business at the senior ecosystem and Max India.
Sai Karthik (left) and Ramesh Narayan

09 Sep 2025 10:33 AM

Should festive advertising stand for selling or celebrating?

We unpack if brands should still invest in cultural relevance and brand love, or pivot to sales-driven narratives for instant results.

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Shanu Singh

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Shanu Singh returns to Standard Chartered
Shekhar Bhattacharjee

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‘Branded content today isn't an add-on, it's part of a daily marketing strategy'
Ralson Tyres' 'Itni Aasani se Ganja Nahi Hota' campaign

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Ralson Tyres stands the test of every road
Flipkart's SASA LELE campaign

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Flipkart taps Kerala's 'twin town' to double down on deals

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When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

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Godrej Industries' new identity resembles that of an independent Australian agency

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