Marketing, 09 Oct 2024

In India using the Ipsos IndiaBus platform, the survey captured views both face-to-face and through online interviews of the respondents.

09 Oct 2024 10:39 PM

36% of digital Indians are willing to pay more for value-aligned brands: Ipsos report

The public survey covers 74% of the global population and 90% of GDP, intending to offer insights for brands and businesses.
Picture Credits: YouGov

09 Oct 2024 9:59 PM

Urban Indian Diwali spends increased by 21% compared to 2023: YouGov report

Record spending propensity marks the highest level in four years, driven by rising household incomes and increased savings.
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09 Oct 2024 7:17 PM

Magicbricks elevates Prasun Kumar as chief marketing officer

Was business head - new revenue verticals and head - operations, digital marketing and quality assurance.
Q-comm startups like Zepto, Blinkit, and Swiggy Instamart are giving e-comm giants a run for their money

09 Oct 2024 10:44 AM

The ‘10-minute race’ that’s shaking up India’s marketplace

Our latest issue uncovers the rapid rise of quick commerce platforms that have driven e-comm giants like Flipkart and Amazon into the space.

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