MMTC-PAMP, India's LBMA-accredited gold and silver refiner, has announced the appointment of Gaurav Nijhawan as head of marketing.

Nijhawan will oversee the integrated marketing function at MMTC-PAMP, including marketing and communications, brand building, customer experience and new product development. 

In addition, he will be responsible for driving innovation and shaping MMTC-PAMP’s overall growth trajectory across physical and digital channels, including retail stores.

Nijhawan moves from Induslnd Bank, where he was marketing head - digital strategy and analytics. 

Samit Guha, managing director and CEO, MMTC-PAMP, said, “I am pleased to welcome Gaurav as the Head of Marketing at MMTC-PAMP. He is a seasoned marketing professional who brings a wealth of experience with him. During his career, he has successfully led complex integrated marketing campaigns and has demonstrated success in scaling digital-first brands. We are confident that his leadership will add significant value to our organisation.”
 
Nijhawan added, “I am thrilled to join MMTC-PAMP, a brand that has set benchmarks in purity, trust, and craftsmanship. As we continue shaping an iconic brand, I look forward to strengthening our culture of excellence, enhancing our brand-building efforts, and crafting compelling storytelling that unlocks new opportunities for growth and deeper consumer engagement.”

In a career spanning over 15 years, he has also worked with Stashfin, Citi, Carlsberg, and Ernst & Young, among others.