Marketing, 11 Sep 2024

JK Super Cement unveils a new brand identity

11 Sep 2024 3:22 PM

JK Super Cement signs Jasprit Bumrah as brand ambassador

Alongside the partnership, the brand has also revamped its identity.
Archana Agarwal (left) and Santosh Mishra

11 Sep 2024 3:05 PM

Brand safety cannot be a ‘one-size-fits-all’ approach: ISA panel

The session emphasised the need for continuous monitoring and refinement of strategies to ensure ad placements align with a brand’s values.
Ashwin Moorthy

11 Sep 2024 2:10 PM

Godrej Consumer Products elevates Ashwin Moorthy

He was head of marketing, chief marketing officer.
From left: Shreya Godani, Chintan Soni, Gautam Surath, Shashi Udyavar and Tejas Apte.

11 Sep 2024 10:19 AM

Brands need a first-party data strategy as consumers demand clear value for engagement: ISA panel

At ISA's Media Charter, a panel highlighted the importance of first-party data, personalised communication and improved business returns.
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