Marketing, 11 Sep 2024

JK Super Cement unveils a new brand identity

11 Sep 2024 3:22 PM

JK Super Cement signs Jasprit Bumrah as brand ambassador

Alongside the partnership, the brand has also revamped its identity.
Archana Agarwal (left) and Santosh Mishra

11 Sep 2024 3:05 PM

Brand safety cannot be a ‘one-size-fits-all’ approach: ISA panel

The session emphasised the need for continuous monitoring and refinement of strategies to ensure ad placements align with a brand’s values.
Ashwin Moorthy

11 Sep 2024 2:10 PM

Godrej Consumer Products elevates Ashwin Moorthy

He was head of marketing, chief marketing officer.
From left: Shreya Godani, Chintan Soni, Gautam Surath, Shashi Udyavar and Tejas Apte.

11 Sep 2024 10:19 AM

Brands need a first-party data strategy as consumers demand clear value for engagement: ISA panel

At ISA's Media Charter, a panel highlighted the importance of first-party data, personalised communication and improved business returns.

Latest Stories

Suhayl Limbada

21 Apr 2026 1:36 PM

Suhayl Limbada moves to KFC India
The appointment follows recent work by Glassbox with Ageas Federal, as it continues to build its portfolio across brands including McDonald's, Tata Motors, JioThings and Star Health.

21 Apr 2026 12:02 PM

Gokul Agro assigns Glassbox for its integrated brand and growth duties
John Ternus (left) and Tim Cook

21 Apr 2026 11:11 AM

Apple names John Ternus as CEO, Tim Cook to step down after 15-year run
Aalap Desai

21 Apr 2026 11:05 AM

Unpopular opinion: Gen Z makes advertising easier

Most Read

Puneeth Bekal (left) and Carol Goyal

15 Apr 2026 10:51 AM

AI: Smart long-term play or another metaverse-style rush ahead of reality?
Standing left to right: Madan Mohare, Josephine Patwal, Sharat Kuttikat. Sitting left to right: Ravi Shankar, Binitha Shajesh, Shajesh Menon and Arindam Roychowdhury.

14 Apr 2026 9:03 AM

Meet Younion, the agency operating in 2030, while the world is in 2026
Clockwise from bottom left: Artsmith, team Kinnect, team Hyundai, and team Ways on stage

12 Apr 2026 11:29 AM

Manifest Play Awards 2026: Winners announced
Cyrus Broacha

09 Apr 2026 10:08 AM

‘More than cricket, sycophancy is the number one game in the country'

Subscribe

* indicates required