Marketing, 11 Sep 2025

Sumeet Bhojani (left) and Reshu Saraf

11 Sep 2025 11:10 AM

'Consideration is more important than top-of-mind recall in our category'

We caught up with Godrej Enterprises' Sumeet Bhojani and Interio by Godrej's Reshu Saraf to discuss its recent rebrand.
Latest Issue Banner

Latest Stories

Aditya Ruia

25 Aug 2026 12:15 PM

'We didn't start this to pick a fight - started it because felt someone needed to ask the question'
Google Pixel campaign

25 Aug 2026 11:30 AM

Google Pixel ensures one never misses a moment
Häfele takes its ongoing “Maximising What Matters the Most” campaign into its next chapter with Sachin Tendulkar

25 Aug 2026 11:26 AM

Häfele and Sachin Tendulkar hit a century, this time in the kitchen
Raga by Titan's ‘Your Way Is Beautiful' campaign

25 Aug 2026 10:54 AM

Alia Bhatt and Raga by Titan find beauty in taking the high road

Most Read

Arun Srinivas

31 Jul 2026 8:05 PM

Updated: Meta responds to FIR against India head Arun Srinivas
FIFA has claimed that if its member associations don't agree with the plan, FFE will not move forward

31 Jul 2026 10:35 AM

FIFA responds to FFE backlash, blames media reports for disrupting consultation
The AAAI sent a strong reaction to industry report

29 Jul 2026 1:27 PM

AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process 
The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 

Subscribe

* indicates required