Kult, a beauty and skincare commerce platform, has announced the appointment of Ravish Kumar Chaubey as its head of marketing. 

Chaubey will be responsible for the platform's overall marketing efforts at Kult, driving consumer engagement, brand building, and growth.

Moves from WorkIndia, where he was head of growth. 

Karishma Singh, founder, Kult, said, “We are thrilled to welcome Ravish to Kult as Head of Marketing. His track record of scaling consumer businesses and building impactful brands aligns perfectly with our vision of making Kult the most loved beauty destination for young India. At Kult, our goal has never been to just create another beauty marketplace; we’re building a discovery-first, experience-rich platform that truly understands what beauty means to each individual.  With his expertise, we are confident of strengthening our positioning and accelerating growth in the months to come.”

Chaubey added, "Beauty is one of the most personal and expressive categories, and Kult is redefining how it is discovered and experienced in India. I am excited to join this journey and look forward to building on Kult’s strong foundation to craft memorable brand experiences, fuel consumer love, and scale the platform to its full potential.”

In a career spanning over 19 years, he has also worked with Ola and Meesho, among others.