Marketing, 12 Sep 2025

The brand released a video to announce the partnership

12 Sep 2025 4:57 PM

boAt ropes in KR$NA as brand ambassador

The collaboration aims to drive cultural resonance through music, authenticity, and self-expression.
Ravish Kumar Chaubey

12 Sep 2025 3:09 PM

Kult appoints Ravish Kumar Chaubey

Moves from WorkIndia, where he was head of growth.
Emotional drivers are the new currency of shopper experience

12 Sep 2025 10:43 AM

Opinion: The power of emotions in retail

The author unpacks the role of emotional drivers in converting shopper moments into long-term brand loyalty.

Latest Stories

Ravish Kumar Chaubey

12 Sep 2025 3:09 PM

Kult appoints Ravish Kumar Chaubey
Super.money's campaign

12 Sep 2025 10:56 AM

Super.money makes chasing cashback easier for Jonty Rhodes
Nua Woman's #PeriodTips campaign.

12 Sep 2025 10:55 AM

Nua Woman knows some irritations are inevitable, makes sure periods aren't one of them
Sania Mirza

12 Sep 2025 10:49 AM

Sania Mirza joins Boldfit as brand ambassador and investor

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Star power seems to be all-pervasive in Indian advertisements today

08 Sep 2025 10:23 AM

Is Indian advertising witnessing a celebrity overkill?
Facebook is among the many social media portals banned by the Nepal government

08 Sep 2025 8:39 AM

Social media shutdown in Nepal: Impacting Dashain economy and digital progress
With access to the data Google must now share, AI firms could build stronger chatbots, search engines and even web browsers.

04 Sep 2025 2:12 PM

Google won't be forced to sell Chrome: US court verdict
Manifest's September issue

02 Sep 2025 8:47 AM

September issue of Manifest is out now

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