boat has announced its partnership with hip-hop rap artist KR$NA (Krishna Kaul) as its newest brand ambassador. 

Through this partnership, the brand will roll out a series of campaigns that celebrate the intersection of music, culture, and technology. From exclusive content drops and interactive digital experiences to on-ground activations, KR$NA and boAt aim to engage India’s trend-conscious youth in fresh, and meaningful ways. 

The  rapper’s rise in the Indian hip-hop scene, and ability to resonate with young fans make him the ideal face to amplify boAt’s mission, empowering a generation that thrives on originality, style, and cultural pride, according to the brand. 

The brand released a video to announce the partnership: 

 

 

 

 

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A post shared by KR$NA (@realkrsna)

A boAt spokesperson said, “At boAt, we are committed to empowering the youth by offering premium products that celebrate their individuality and bold spirit. KR$NA’s journey in the hip-hop scene is a testament to resilience, creativity, and passion - qualities we deeply resonate with. We are proud to welcome him as our brand ambassador and look forward to co-creating experiences that go far beyond technology.