Marketing, 12 Sep 2025

The brand released a video to announce the partnership

12 Sep 2025 4:57 PM

boAt ropes in KR$NA as brand ambassador

The collaboration aims to drive cultural resonance through music, authenticity, and self-expression.
Ravish Kumar Chaubey

12 Sep 2025 3:09 PM

Kult appoints Ravish Kumar Chaubey

Moves from WorkIndia, where he was head of growth.
Emotional drivers are the new currency of shopper experience

12 Sep 2025 10:43 AM

Opinion: The power of emotions in retail

The author unpacks the role of emotional drivers in converting shopper moments into long-term brand loyalty.

Latest Stories

Each bottle comes in a hand-filled, individually engraved and gold-lettered decanter, paired with a handmade wooden box and a personally signed letter from Singh. 

05 Feb 2026 4:45 PM

ABD Maestro unveils 34-year-old ‘The Collective' single malt, limited to 60 bottles
The feature is designed to retain a content creator's original emotion and energy in dubbed videos.

05 Feb 2026 2:57 PM

YouTube expands auto-dubbing tool to make global content feel local
Mohammed Siraj

05 Feb 2026 2:43 PM

Hell Energy Drink onboards Mohammed Siraj
Santosh Pawar

05 Feb 2026 2:19 PM

BigTrunk Communications appoints Santosh Pawar

Most Read

Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'
Adyasha Roy Tomar

09 Jan 2026 10:20 AM

Adyasha's blog: 2025, WTF?
From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

08 Jan 2026 10:51 AM

Hungry for more: Over a decade of letting the work speak
ChatGPT's health

08 Jan 2026 10:35 AM

OpenAI launches ChatGPT Health

Subscribe

* indicates required