Wobble, a smartphone brand, has named cricketer Suryakumar Yadav as its brand ambassador ahead of the launch of its upcoming device, the Wobble Speed 5G.

Yadav will feature in the brand’s marketing campaigns for the smartphone, which is set to launch in India. The association will be built around Wobble’s ‘Wobble To Win’ platform and its ‘Start-Wobble-Become’ brand philosophy.

Yadav, who is exclusively managed by Rise Worldwide, said the partnership reflected his belief in doing things his own way and pushing boundaries.

Anand Dubey, CEO, Indkal Technologies, said, "Suryakumar Yadav embodies the ‘Start- Wobble Become’ spirit perfectly. He is that boy next door, and through his ‘wobble’, he is now a national hero. His dynamic persona and unmatched appeal make him the flawless face for the Wobble Speed 5G. He dreamt, he wobbled, and he became.”