boat has announced the elevation of Sammyak Jain to business head - international business, as the company strengthens its focus on driving growth across global markets. 

Jain currently heads enterprise & ODM sales at the audio wearables brand, in addition to leading strategy and operations, and has been a key member of it’s leadership team since 2022. 

In his expanded role, Jain will spearhead boAt’s international business strategy, leading market entry and expansion, forging value-led partnerships, and building scalable, sustainable operating models across priority geographies.

Gaurav Nayya, CEO, boAt said, “Global expansion is central to boAt’s long-term growth strategy. boAt’s journey beyond India is accelerating, with several international markets now becoming meaningful growth drivers. This elevation is part of our effort to strengthen leadership and sharpen our global execution.”

Jain added, “This is an exciting moment for boAt as we take our India - born brand to the world. I’m grateful for the trust placed in me and look forward to building high-impact international businesses that stay true to boAt’s bold, consumer-first DNA.”

Before joining boAt, Sammyak served a stint of nearly six years at Bain & Company. He has also worked with Rocket Internet, in a career spanning over a decade.