Marketing, 15 Sep 2026

Rajneet Kohli

15 Sep 2026 11:26 AM

'Consumers will pardon bad communication or advertising, but not a bad product'

We caught up with HUL's Rajneet Kohli on the rationale behind Horlicks' new launch, opportunity growth in the protein category and more.
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For brands and marketers, the findings suggest that Gen Z's festive consumption is not necessarily driven by novelty or large-scale celebrations.

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Gaurav Chugh moves on from Sun Pharma
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'Healthy push between our agencies will continue'

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