Meta has elevated Arun Srinivas as managing director and head for India. This follows the recent announcement of Sandhya Devanathan taking on an expanded role of leading both India and South East Asia.

Srinivas currently serves as the director and head of ads business in India. He will transition to his new role from 1 July 2025, and will continue to report to Devanathan.

As part of his new and expanded role, Srinivas will focus on bringing the organisation's business, innovation, and revenue priorities together to serve partners and clients, while continuing to support the long-term growth of Meta's business and commitment to India. He will spearhead the India charter and strengthen the strategic relationships with the country's leading brands, advertisers, developers and partners to drive growth for India as a market.

Devanathan, vice president (India and South East Asia), Meta, said, “As India continues to be at the forefront of economic growth and innovation, we are excited to have Arun at the helm of our efforts in this critical market. Meta in India is leading the way in AI adoption, WhatsApp, and Reels, and Arun's impressive track record of building high-performing teams, driving product innovation, and fostering strong partnerships makes him the ideal leader to drive Meta's continued investment in the country. He will continue to work closely with me as we scale the business in India." 

In a career spanning nearly three decades, Srinivas has also worked with Hindustan Unilever, Reebok, OLA, and WestBridge Capital, among others.