Marketing, 18 Sep 2025

The unified platform will accelerate service delivery, improve operational resilience, and adapt swiftly to evolving market needs.

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Vi, TCS deepen partnership with AI-powered customer experience platform

Five-year deal to modernise the brand's business support systems with TCS' solutions.
Sandeep Tanwani

18 Sep 2025 8:40 AM

Want to take the brand from instant fixes to instant ingenuity: Sandeep Tanwani

We caught up with Pidilite Industries' CMO to discuss its recent AI campaign, balancing the brand's heritage with new-age formats, and more…

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