Marketing, 23 Jul 2025

Sandiip Bharadwaj

23 Jul 2025 2:42 PM

Paytm Money appoints Sandiip Bharadwaj

He moves from HDFC Securities, where he was chief operating and digital officer.
Ashit Kukian

23 Jul 2025 8:41 AM

Opinion: How AI-powered influencer marketing platforms are empowering regional influencers

The author weighs in on how the convergence of AI and regional storytelling is reshaping the landscape of influencer marketing in India.

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Malaysia Airlines and Mumbai Indians' 'Cricket at 30,000 feet' campaign

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Creator18 appoints Anurag Iyer
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'Need to have outstanding solutions for challenging problems'
Spotify and FC Barcelona's, 'The Dream Begins' campaign.

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Spotify brings Olivia Rodrigo to the pitch ahead of El Clasico for FC Barcelona

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Has influencer marketing proven enduring value?

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Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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