Marketing, 24 Nov 2025

Bikram Basu

24 Nov 2025 10:53 AM

It's a cluttered, fragmented market, so we have to not just deliver, but over-deliver: Bikram Basu

ABD Maestro's MD on building a design-led, culture-forward portfolio for India's new-age spirits consumer.

Latest Stories

The account will be handled by Madison Media's Bengaluru office. 

24 Nov 2025 11:00 AM

Navi assigns its media duties to Madison Media
Bikram Basu

24 Nov 2025 10:53 AM

It's a cluttered, fragmented market, so we have to not just deliver, but over-deliver: Bikram Basu
The campaign has been rolled out ahead of the call for entries.

24 Nov 2025 9:08 AM

D&AD wants the industry to prove whether 'creativity is dead or very much alive'
AIAI will operate at the intersection of innovation, policy, and cultural preservation

24 Nov 2025 8:49 AM

Artificial Intelligence Association of India formed

Most Read

The event was attended by 253 women across advertising

17 Nov 2025 11:55 AM

SIBI India 2025: 'One grows up thinking leaders don't cry, don't show emotion, and are invincible'
From left: Sumedha Chakraborty, Ankush Sabharwal, Ivinder Ray, Shruti Bhatia, and Niraj Ruparel

13 Nov 2025 8:35 AM

'Learning will happen faster than any training programs if AI is given to the users'
See It Be It works to achieve equal gender representation among senior creative leaders

12 Nov 2025 1:04 PM

Cannes Lions' 'See It Be It' India to be hosted on 14 November in association with Snowball Studios
Ramanuj Shastry

12 Nov 2025 9:54 AM

‘The best school of advertising I could have asked for was working under Piyush Pandey'

Subscribe

* indicates required