Marketing, 26 Mar 2025

Woodsmen Whisky on Shark Tank India

26 Mar 2025 11:25 AM

Opinion: Woodsmen Whisky on Shark Tank – A PR and marketing coup or self-sabotage?

The author highlights the risks established when premium brands intend to leverage reality TV for funding and visibility.
Neha Ahuja

26 Mar 2025 11:06 AM

‘Wrapped’ is a national cultural moment owned by Spotify now: Neha Ahuja

Spotify India's director, head - marketing, covers key learnings from six years in India, outdoor advertising, and more...

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Burson and Mirae Asset Sharekhan

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Mirae Asset Sharekhan assigns its strategic communications duties to Burson
Anirban Chaudhuri

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Qatar Airways has now opened a public vote on the two ads, with the winning creator set to be announced on 23 November.

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Qatar Airways turns into a flying studio, pushes Wi-Fi offering by creating two ads in one flight
Priyanka Raonka

18 Nov 2025 12:19 PM

Priyanka Raonka moves on from Boehringer Ingelheim

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SIBI India 2025: 'One grows up thinking leaders don't cry, don't show emotion, and are invincible'
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See It Be It works to achieve equal gender representation among senior creative leaders

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Cannes Lions' 'See It Be It' India to be hosted on 14 November in association with Snowball Studios
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‘The best school of advertising I could have asked for was working under Piyush Pandey'

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