Marketing, 26 Mar 2025

Woodsmen Whisky on Shark Tank India

26 Mar 2025 11:25 AM

Opinion: Woodsmen Whisky on Shark Tank – A PR and marketing coup or self-sabotage?

The author highlights the risks established when premium brands intend to leverage reality TV for funding and visibility.
Neha Ahuja

26 Mar 2025 11:06 AM

‘Wrapped’ is a national cultural moment owned by Spotify now: Neha Ahuja

Spotify India's director, head - marketing, covers key learnings from six years in India, outdoor advertising, and more...

Latest Stories

The mandate covers 3M's portfolio of consumer brands. 

11 Aug 2026 2:10 PM

3M Consumer Business assigns its integrated creative duties to McCann India
Noise, polarisation and performative debate have blurred the line between journalism and spectacle

11 Aug 2026 11:43 AM

What ails the Indian news media?
The agency will build the work around the brand's ‘Own the Room' ambition, bringing strategy, creative and social under a single team.

11 Aug 2026 11:35 AM

Blackberrys assigns its integrated creative mandate to Dentsu Creative Isobar
Nothing India's 'Start with Nothing campaign

11 Aug 2026 11:28 AM

Nothing India traces the journeys of Zeenat Aman, Siddhant Chaturvedi and Seedhe Maut

Most Read

Arun Srinivas

31 Jul 2026 8:05 PM

Updated: Meta responds to FIR against India head Arun Srinivas
FIFA has claimed that if its member associations don't agree with the plan, FFE will not move forward

31 Jul 2026 10:35 AM

FIFA responds to FFE backlash, blames media reports for disrupting consultation
The AAAI sent a strong reaction to industry report

29 Jul 2026 1:27 PM

AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process 
The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 

Subscribe

* indicates required