Marketing, 27th Apr 2026, News & Stories from India | Manifest

Marketing, 27 Apr 2026

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?

In a battle between authenticity and over-commercialisation, is creator-brand collaboration approaching a tipping point? We find out.

27 Apr 2026 11:02 AM

Crystal Crop Protection signs Akshay Kumar as brand ambassador

Rolls out its first national campaign, 'Desh Ka Kisan, Desh Ka Asli Hero', featuring Kumar to highlight the association.

Latest Stories

19 Jun 2026 9:40 AM

Senthil Kumar joins Famous Innovations as partner

18 Jun 2026 4:35 PM

Vipul Nirwani joins HDFC Securities

These measures are being extended to additional features, including Instagram Reels, Instagram Live and Facebook Groups.

18 Jun 2026 3:50 PM

Meta expands teen safety measures across Instagram, Facebook and Messenger

ITC Sunfeast Baked Creations' A Briefcase of Love campaign

18 Jun 2026 12:05 PM

ITC Sunfeast Baked Creations packs emotion into ‘A Briefcase of Love'

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The big winners from the evening

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners

28 May 2026 9:55 AM

Have the humility to not prescribe too much to the marketing team: Rohit Kapoor

Manifest is the knowledge partner for the event.

24 May 2026 12:52 PM

Good Ads Matter Awards 2026: Creative shortlists

Team Pepsico, Enormous and Leo.

22 May 2026 11:32 PM

Goafest 2026: Leo, Good Morning Films, Enormous and PepsiCo win big on day three of the Abbys