Marketing, 27 Apr 2026

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?

In a battle between authenticity and over-commercialisation, is creator-brand collaboration approaching a tipping point? We find out.
Akshay Kumar

27 Apr 2026 11:02 AM

Crystal Crop Protection signs Akshay Kumar as brand ambassador

Rolls out its first national campaign, 'Desh Ka Kisan, Desh Ka Asli Hero', featuring Kumar to highlight the association.
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Farhan Akhtar

06 Oct 2026 12:00 PM

Emporio Armani names Farhan Akhtar brand ambassador for watches in India
Giamaria Fernandes

06 Oct 2026 11:33 AM

Giamaria Fernandes joins Tilt Brand Solutions
Mia by Tanishq's 'Precious, every day' campaign

06 Oct 2026 11:09 AM

Mia by Tanishq and Aneet Padda put self-purchase at the heart of ‘Precious, Every Day'
Dr AL Sharada (left) and Aditi Chauhan

06 Oct 2026 10:56 AM

When does selling female sexuality become tone-deaf?
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