Marketing, 27 Apr 2026

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?

In a battle between authenticity and over-commercialisation, is creator-brand collaboration approaching a tipping point? We find out.
Akshay Kumar

27 Apr 2026 11:02 AM

Crystal Crop Protection signs Akshay Kumar as brand ambassador

Rolls out its first national campaign, 'Desh Ka Kisan, Desh Ka Asli Hero', featuring Kumar to highlight the association.

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The win further strengthens Omnicom Media's momentum in the financial services and investment category.

19 Jun 2026 11:19 AM

AMFI assigns its integrated media duties to Lodestar UM
Deepak Adwani 

19 Jun 2026 11:07 AM

Miraj Entertainment elevates Deepak Adwani 
Jacques Lebel, country manager, L'Oréal India (left) and Rohit Chawla, CEO and founder, Innovist.

19 Jun 2026 10:49 AM

L'Oréal to acquire majority stake in Innovist
Rashmika Mandanna for Crocs

19 Jun 2026 10:31 AM

Crocs brings the spirit of monsoon alive with Rashmika Mandanna

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The big winners from the evening

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Good Ads Matter Awards 2026: Winners
Rohit Kapoor

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Have the humility to not prescribe too much to the marketing team: Rohit Kapoor
Manifest is the knowledge partner for the event.

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Good Ads Matter Awards 2026: Creative shortlists
Team Pepsico, Enormous and Leo.

22 May 2026 11:32 PM

Goafest 2026: Leo, Good Morning Films, Enormous and PepsiCo win big on day three of the Abbys

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