Marketing, 27 May 2024

Sridhar Hariharasubramanian

27 May 2024 10:26 AM

Generative AI can be a great personal assistant for marketers: Salesforce director

Sridhar Hariharasubramanian delved upon ways marketers can leverage Gen AI to elevate customer experience at the Salesforce summit.

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Malaysia Airlines and Mumbai Indians' 'Cricket at 30,000 feet' campaign

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Malaysia Airlines and Mumbai Indians turns aircraft into a cricket pitch
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'Need to have outstanding solutions for challenging problems'
Spotify and FC Barcelona's, 'The Dream Begins' campaign.

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When a garment label becomes a behavioural health intervention
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Godrej Industries' new identity resembles that of an independent Australian agency

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