Marketing, 30 Dec 2025

Vidya Kailasam Hangal

30 Dec 2025 11:14 AM

Mondelez International elevates Vidya Kailasam Hangal

She was previously director - omnichannel.
Adyasha Roy Tomar

30 Dec 2025 11:04 AM

Adyasha's blog: Dive into my delulu era

The author describers this era as a strategic repositioning effort of being unhinged, aspirational, polished, and fundamentally cuckoo.

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Malaysia Airlines and Mumbai Indians' 'Cricket at 30,000 feet' campaign

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Malaysia Airlines and Mumbai Indians turns aircraft into a cricket pitch
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Creator18 appoints Anurag Iyer
Gurbaksh Singh

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'Need to have outstanding solutions for challenging problems'
Spotify and FC Barcelona's, 'The Dream Begins' campaign.

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Spotify brings Olivia Rodrigo to the pitch ahead of El Clasico for FC Barcelona

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Has influencer marketing proven enduring value?

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Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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