Marketing

Picture courtesy: iplt20.com

20 May 2024 9:57 AM

E-comm gaming overtakes pan masala as most advertised category during IPL

This year's tournament has seen 33% more advertisers on television compared to 2023.
AFI is the apex body for running and managing athletics in India

17 May 2024 11:02 AM

Puma is Athletics Federation of India's official kit sponsor

The deal doesn't include the upcoming Olympics, Asian Games and Commonwealth Games.
Fake Followers

16 May 2024 10:16 AM

Plagued with fake followers, is it the end of India’s creator economy?

While it is a good time to be an influencer in India with them reporting income growth, it might not be a moment for brands to invest in them.
The auction starts at GBP 5 per bottle

16 May 2024 10:12 AM

Carlsberg and Erdinger tie up to pay tribute to Jurgen Klopp

491 bottles - one for every match he managed Liverpool FC will be auctioned.
Tara Kapur (left) and Manasi Narasimhan

15 May 2024 6:53 PM

Marketing Manifest Stations with Manasi: Episode one

We kick off our marketing podcast with an episode featuring Tara Kapur, market lead, Duolingo English Test.
Vishal Gaba

15 May 2024 11:29 AM

Bira 91's Vishal Gaba joins Push Sports as CMO

Previously, as associate director - marketing, Gaba led marketing communications for all its verticals.
Esi Eggleston Bracey will collect this award on 21 June on behalf of Unilever

14 May 2024 10:31 AM

Cannes Lions 2024: Unilever wins creative marketer of the year

Wins the accolade after 14 years, having last won it in 2010.
Kaustav Dey

10 May 2024 10:57 AM

We want to sell a dream to the consumer, whether it's for CK or Arrow: Kaustav Dey

In a conversation with Manifest, Dey talks about the luxury fashion space in India.
Mayur Hola

07 May 2024 6:27 AM

Mayur Hola joins Swiggy as VP - brand

Along with the brand's food delivery business, he will also handle Instamart, Dineout, Genie and Minis.
Sara Tendulkar

03 May 2024 1:51 PM

Laneige gets Sara Tendulkar as brand ambassador

According to the brand, her influential presence on social media supports its mission in the country.
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