Media , 02 Apr 2025

4700BC's latest campaign

02 Apr 2025 11:11 PM

BlinkIt fulfills Navjot Singh Sidhu's game-time cravings of 4700BC

Comprising an ad film, the campaign showcases 4700BC as the perfect snacking partner.
A screenshot from Colgate's ‘Indianis Dentris’ campaign.

02 Apr 2025 10:16 PM

Colgate's 'mystery flower' makes India rethink its toothbrush habits

Conceptualised by Ogilvy, the campaign comprises an ad film. 
This offering is also available as an add-on subscription in the US, Australia, New Zealand, Canada, and other territories in Europe and Latin America. 

02 Apr 2025 3:50 PM

Prime Video launches Apple TV+ as an add-on subscription in India

Prime members who subscribe to Apple TV+ through Prime Video will be able to stream exclusive shows and movies with new releases weekly.
Charu Budhiraja

02 Apr 2025 1:28 PM

Charu Budhiraja joins Edstead

Moves from Warner Bros Discovery where she was creative head. 
Blast is a European-based esports entertainment company

02 Apr 2025 11:57 AM

Reliance and Blast form JV to create IPs for the Indian market

Blast works with the likes of Epic Games, Krafton and Riot Games, among others, to create global esports properties.
The account was won post a multi-agency pitch.

02 Apr 2025 11:34 AM

Ather Energy assigns its influencer marketing duties to Hypothesis by OML

The mandate encompasses creator-first content marketing solutions across social and video streaming platforms.
Brands tapping influencers are winning consumers, says iCubesWire IPL Survey

02 Apr 2025 11:31 AM

Influencer-led brands outperform traditional ad-only strategies in ROI: iCubesWire IPL survey

The survey deciphers what drives recall, trust, engagement and purchasing decisions during the cricketing event in India.
Sunita Mohanty

02 Apr 2025 11:23 AM

Sunita Mohanty joins upGrad Enterprise

She moves from SAP India, where she was head - Cloud Success Services.
From left: Rana Barua, Dorelle Kulkarni and Charles Houdoux

02 Apr 2025 10:51 AM

Havas India appoints Dorelle Kulkarni 

She moves from Publicis, where she was senior vice president. 
Raahil Chopra

02 Apr 2025 10:47 AM

Raahil's blog: 'The new kid on the block' is now one

The author discusses year one of Manifest and what's in store for year two.

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Asian Paints' print campaign

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JSW Paints' 'Think Beautiful' campaign.

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Jackie Shroff

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