Zee Live has announced the appointment of Neha Malhotra as senior vice president - marketing.

Malhotra will leverage her expertise in brand building, consumer marketing, strategic partnerships, content-led marketing, and business growth to drive the next phase of expansion and create deeper audience engagement for the company. 

She moves from Zee Music Company, where she was senior vice president - marketing. 

In a career spanning over 15 years, she has also worked with Saregama India, Tata Sky and OneNative Advertising, among others.