Media , 04 May 2024

From left: Ambi Parameswaran, Shashi Sinha, Riyad Mathew and Manoj Sharma.

04 May 2024 7:20 PM

IMC 2024: In print media, quality outreach often takes a backseat to quantity metrics

Panellists debated print ad effectiveness in the digital era, stressing the necessity of a unified metric system for measuring reach.

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White Rivers Media bags the digital creative duties for Times of India’s metro supplements 
David Droga (left) and Ndidi Oteh

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David Droga to step down as CEO at Accenture Song

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