Media , 04 May 2024

From left: Ambi Parameswaran, Shashi Sinha, Riyad Mathew and Manoj Sharma.

04 May 2024 7:20 PM

IMC 2024: In print media, quality outreach often takes a backseat to quantity metrics

Panellists debated print ad effectiveness in the digital era, stressing the necessity of a unified metric system for measuring reach.

Latest Stories

The IOAA believes that the reduction in GST rate will help support small-budget campaigns and encourage urban development

19 Aug 2025 8:16 PM

IOAA writes to finance minister to curb GST on outdoor advertising
Fevikwik AI Pack Powered by KwikGPT campaign

19 Aug 2025 4:34 PM

Fevikwik jumps onto the AI bandwagon with 'KwikGPT'
The media network will work alongside its creative agency Ogilvy

19 Aug 2025 12:38 PM

WPP Media bags Mastercard's global mandate
Anand Sreenivasan

19 Aug 2025 10:21 AM

Oneindia appoints Anand Sreenivasan

Most Read

Ajit Varghese

31 Jul 2025 1:16 PM

Ajit Varghese moves back to Madison Media
Simon Cook

31 Jul 2025 9:51 AM

'India has the passion and patriotism of wanting to show up on the global stage at Cannes'
Net revenue in APAC fell by 1.8%, mainly due to less client spending in China.

30 Jul 2025 10:17 AM

Havas grows by 2.3% in first half of 2025
Navneet Kumar Sehgal

30 Jul 2025 8:11 AM

Clean, family entertainment is our USP: Prasar Bharati's Sehgal

Subscribe

* indicates required