Gaurav Banerjee, Sony Pictures Networks India (SPNI)’s managing director and chief executive officer has been appointed as Broadcast Audience Research Council (BARC) India’s new chairperson. The appointment made at its board meeting on 1 August 2025 is with immediate effect.

Banerjee takes over from Shashi Sinha, executive chairperson, IPG Mediabrands India, who served as BARC India’s chairperson for over three years.    

Banerjee, managing director and chief executive officer, SPNI, said, “BARC India continues to empower stakeholders across the ecosystem with data driven decision making and it is a privilege to take on the role of chairperson at the world’s largest television audience measurement company. A big thank you to Shashi Sinha for his exceptional leadership and steady guidance over the last three years. As we navigate a rapidly converging media landscape, I look forward to continue strengthening BARC’s position as a trusted and credible currency for TV measurement in India.”

Sinha, executive chairperson, IPG Mediabrands India, and the outgoing chairperson, BARC India, said, “Over the last few years, I have had the opportunity to partner with BARC and the various committees at different levels. I extend my heartfelt gratitude to the entire team at BARC for their unwavering support and collaboration. I would also like to extend a warm welcome to our new chairperson, Gaurav Banerjee. I am confident that with his unique leadership style, BARC will continue to grow and innovate to meet the evolving needs of our industry.”

Nakul Chopra, CEO, BARC India, added, “We welcome Gaurav Banerjee as our new chairperson. His leadership will be invaluable as BARC continues to evolve and serve the dynamic needs of the broadcast and advertising ecosystem. We would also like to express our deep respect and thanks to Shashi Sinha for his stewardship and commitment to BARC. His tenure has been instrumental in enhancing data granularity while reinforcing BARC’s dedication and commitment to the industry.”

In a career spanning two decades, Banerjee also worked at Star India, where he served as president, Hindi Entertainment. He also represents Indian Broadcasting & Digital Foundation (IBDF) as vice president, and serves as a director on the boards of MSM-Worldwide Factual Media  and Bangla Entertainment.