Sony Pictures Networks India (SPNI) has announced the launch of Sony MAX 1, a new Hindi film channel designed to elevate the cinematic experience for linear TV audiences across the country.

With the tagline, 'Filmon ka aisa chaska, jo dekhe hakka bakka', the channel went live on 1 May, 2025, across major DTH and cable platforms.

From Bollywood blockbusters and regional gems to cult classics and popular Hollywood dubbed titles, the channel aims to offer a viewing experience that reflects the spirit of Indian households. 

Tushar Shah, chief marketing officer (CMO) and business head - movies, regional and infotainment channels, SPNI, said, "With a legacy of building impactful brands and a deep understanding of audience preferences, the launch of Sony MAX 1 is a step forward as we expand our Hindi Movies Cluster. The channel is all set to offer a curated movie-viewing experience on linear television, relevant to today’s viewer, rooted in family sensibilities, and designed for delight."