Media , 08 May 2025

boAt and Blinkit's 'Mother's Day herogiri' campaign.

08 May 2025 7:06 PM

boAt and Blinkit roast clout chasers in a real-talk Mother’s Day PSA with Satish Ray

The campaign consists of an ad film and spotlights boAt's Enigma smartwatch.
Harpreet Singh

08 May 2025 6:18 PM

Taboola elevates Harpreet Singh

He was publisher account director - India and South East Asia.
Aditya Birla's 'Motherhood On Hold’ campaign.

08 May 2025 6:07 PM

Aditya Birla Capital breaks the silence around delayed motherhood

Conceptualised by FCB Kinnect, the campaign consists of a film.
Shraddha Kapoor for Pynk

08 May 2025 4:05 PM

Lux Industries launches Pynk

The women's wear brand has signed Shraddha Kapoor as its brand ambassador.
The Gen Z Playbook tracks values and spending of the cohort

08 May 2025 3:40 PM

80% Gen Z consumers trust influencers over celebrity endorsements: Report

The cohort further values relatable recommendations from micro-influencers versus mega-influencers, as per the ET Snapchat Gen Z Index.
It also partners closely with Banijay Entertainment’s dedicated live event and experiences business, Banijay Live, on its brand-led activations to drive maximum strategic value across its deals.

08 May 2025 1:40 PM

EndemolShine India partners with Mediascope

Aims to focus on brand placement and advertiser-funded programming (AFP) as a key business vertical. 
Mohit Roy Sharma

08 May 2025 11:18 AM

Mohit Roy Sharma joins India TV

Moves from ABP Network, where he was senior executive editor, outreach and head – corporate communications.
Sai Narayan

08 May 2025 9:33 AM

Brands are built on sports in India: Sai Narayan

Policybazaar's CMO on the need for unconventional marketing in a low-penetration category, embracing ‘hard truths' in campaigns, and more...
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