Fever FM has announced the elevation of Hrishikesh Kannan (popularly known as Hrishi K), currently national brand head - Radio One India Network, and branded client solutions and IPs head West and South - HT Media Radio (Fever FM, Radio Nasha, Radio One), as chief solutions officer. Kannan will continue as national brand head - Radio One India Network, along with his new role.

His expanded mandate will focus on scaling integrated experiential solutions and strengthening the network’s brand partnerships.

He said, “Having worked in the radio business for three decades now, I can say with confidence that radio as we know it has undergone a tectonic shift! The Fever Network was the earliest to realise that we had to become a 360-degree content creation hub. Working as an on-air talent first and then moving to the national brand head role for the Radio One Network and then easing into my responsibilities as branded solutions and IPs head for the West and South regions for the Fever Network were all stepping stones to becoming chief solutions officer of our Radio Business. We still have many mountains to conquer but I’m just happy to be able to lead this spirited and sharp team of individuals trying to scale up our business whilst keeping our partner brands happy all the way.”