Hashtag Orange has announced the appointment of Ankush Bhandarkar as director - media. 

In his new capacity, Bhandarkar will lead a growing media team, with a focus on delivering impactful result-driven campaigns for clients. As a senior leader, his key responsibility is to strengthen team capabilities and support the brand's broader media expansion with strong, future-ready talent.

He will lead the media strategy from the brand's Mumbai office.

Through this appointment, the brand aims to further deepen its media expertise across all markets.

Bhandarkar moves from Madison World where he was account director.

Ankush Vij, co-founder and vice president - media, Hashtag Orange, Gurugram, said, “We’re focused on our long-term vision to deepen media expertise by building an ecosystem of leaders who pair big-picture thinking with operational excellence and precision. Ankush’s ability to think strategically while delivering results makes him an ideal fit for where we’re headed as an agency.“

Umeish Shashidharan, vice president - media, Hashtag Orange, Mumbai, said, “As audiences evolve, so must media, and that demands agility and insight to meet in the middle. Our aim isn’t just to deliver performance, but to drive enduring strategic value. Ankush exemplifies this mindset and we’re confident his leadership will help us set new industry standards.”

Bhandarkar said, “Joining the team at Hashtag Orange allows me to contribute meaningfully to the ever-changing media ecosystem. I’m looking forward to building strategies that deliver impactful outcomes for clients, while also crafting experiences that engage with audiences across regions and platforms.”

In the past, Bhandarkar has worked with FoxyMoron and iProspect, among others.