Media , 15 Apr 2025

Unlike the US and UK, where serious news is losing ad revenue due to blocklists and brand concerns, Indian publishers still enjoy advertiser trust.

15 Apr 2025 4:56 PM

India defies global downturn in news media advertising, records 6% YoY growth: Report

A Warc report reveals that this resilience is due to national advertisers persisting to invest in print and legacy brands.
Sanchari Chakrabarty

15 Apr 2025 3:28 PM

Sanchari Chakrabarty returns to DDB Mudra Group

Appointed as senior VP and head of strategy, 22feet Tribal WW, in her second stint at the agency where she previously spent over a decade.
Along with the two IPL teams, the ad films also feature Paal Dabba, Sickflip, Shreyas and Kratex.

15 Apr 2025 2:35 PM

Kingfisher's 'Oo La La' gets a refreshed groove with RCB, RR, and indie music artists

Conceptualised by Ogilvy, the campaign comprises two ad films.
S Subramanyeswar

15 Apr 2025 2:29 PM

APAC Effie Awards 2025: S Subramanyeswar appointed head of jury

Only Indian on the list so far.
Ananya Birla

15 Apr 2025 2:04 PM

Ananya Birla launches Lovetc

The new brand under the Birla Cosmetics portfolio aims to expand into the beauty colour cosmetics market. 
Google's 'Googlies' campaign

15 Apr 2025 11:21 AM

Sourav Ganguly lobs ‘Googlies’ from Google at Sehwag, Kumble and Kaif

The campaign, which also features Eoin Morgan and Shane Watson, aims to promote the search engine’s online contest with a fun twist.
Dell's 'Back to School & College' campaign.

15 Apr 2025 11:19 AM

Dell reinvents 'back to school and college' by making learning click through AI

Dell Technologies India's Mayuri Saikia on the vision behind its latest campaign, AI portfolio impact, and more...
Prashanth Challapalli

15 Apr 2025 8:56 AM

Prashanth Challapalli joins Havas India

Challapalli was founder and CEO, Gravity Integrated. His last full-time role was with Leo Burnett Orchard, where he was COO.

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