Times Network has announced the launch of ET Now and Times Now Navbharat on Rogers Xfinity TV in Canada. The expansion comes through a strategic distribution partnership with Ethnic Channels Group (ECG), the world’s largest multicultural broadcaster.

The offering is available with Rogers Xfinity TV packages in free preview through June 17 for customers.

The expansion underscores Times Network’s commitment to serving the global Indian diaspora by delivering news programming that resonates with international audiences. 

Jagdish Mulchandani, executive president and COO, Times Network, said, “Our presence on Rogers Xfinity TV and partnership with Ethnic Channels Group marks a pivotal step in our international growth strategy. As we continue to build a truly global presence, this launch reinforces our commitment to delivering high-quality Indian news content to the diaspora in Canada. We see this partnership as a gateway to new opportunities, enabling us to serve our viewers better and strengthen Times Network’s position as a trusted global media brand.”

Slava Levin, co-founder and CEO, ECG, said, “It's an attention economy in today's fast-changing world. Credible news is of paramount importance and tuning out the noise from the facts is critical. Ethnic Channels Group is proud to partner with the Times Network for ET Now (Business News) and Times Navbharat (Hindi News) enriching the media landscape in Canada. As Canada's largest multicultural TV operator, ECG continues to widen its channel portfolio and strengthen its footprint worldwide."