Zee Live has appointed Jagadeesh Krishnamurthy as vice president – product and strategy. Zee Live aims to build original intellectual properties and entertainment formats within the live entertainment ecosystem.

He moves from MultiTV, where he was leading product and commercial strategy across Southeast Asia and the UAE.

At Zee Live, he will work across business, content, partnerships, and strategy functions to identify emerging opportunities. 

In a career spanning close to 20 years, he has also worked with Eventfaqs, Paytm Insider, Event Capital, and Campaign India, among companies.