Zee Entertainment Enterprises (‘Z’), has announced its transformation into a content and technology powerhouse, to offer premium quality content and an immersive consumer experience across entertainment platforms.

As part of this strategic transformation, the company unveiled a new brand universe for its next growth phase.

This brand universe encompasses its commitment to all its stakeholders. 

Its brand promise of ‘Yours Truly, Z’ expresses trust and confidence in creating a meaningful impact within society and shaping a bright future that encompasses moments of optimism and togetherness for billions across the globe.

The design draws inspiration from India’s vibrant diversity while presenting a forward-looking, digital-ready aesthetic. The striking new ‘Z’ symbol is dynamic and alive - constantly evolving across screens and platforms, just as the nation it represents. It stands as a mark of trust, emotion, and future readiness.

The new brand universe was unveiled by the CEO, Punit Goenka at the Company’s Zee Cine Awards 2025. 

Goenka said, “As we embark on a phase of growth backed by a robust focus on content and technology, the new look envisioned for the Company is futuristic, dynamic and agile; which is a firm representation of our team’s capabilities to capitalize on the emerging opportunities. It also reflects our commitment to embrace emerging technologies to enhance the overall consumer experience. The new brand universe underscores our bold spirit and resolve to remain agile and adaptive in a fast-evolving landscape. Our brand promise of ‘Yours Truly, Z’ reflects the Company’s consumer-centric approach and its commitment to consistently deliver meaningful entertainment experiences. The brand pillars have been crafted in line with our rich value system and will serve as our north star, guiding the Company in achieving the targeted aspirations to build a robust growth trajectory for the next century. We firmly believe this new approach exemplifies our relentless pursuit for excellence by taking accountability for results and innovating to deliver purposeful business outcomes.”

Karan Abhishek Singh, CEO, Zee Media Corporation, added, “For over three decades, Zee Media has been a trusted voice in Indian journalism. With the ‘Z’ transformation, we are reinforcing our promise to stay ahead of the curve while staying true to our roots. This evolution is designed to serve the changing needs of our audiences and stakeholders in a digital-first world. We are here not just to report news, but to shape narratives that matter, with the clarity, courage, and credibility that the ‘Z’ now boldly stands for.”