Sony Pictures Networks India (SPNI) has announced the elevation of Akshay Agrawal as head - linear ad Sales. 

Agrawal’s mandate will be to drive revenue growth, strengthen advertiser partnerships, and deliver high-impact, insight-led solutions for brands. 

He will report to Rajesh Kaul, chief revenue officer and business head, sports and international, SPNI.

Agrawal was previously serving as executive vice president and cluster head, ad sales, Hindi GEC and Sony Max 2. He joined the media company in 2004 as assistant manager - ad sales, Sony Max.

Kaul said, “Akshay has a deep understanding of the advertising ecosystem and has consistently delivered strong business results over the years. His leadership and strategic vision have been instrumental in driving the linear ad sales business forward. As he steps into this expanded role, we are confident that Akshay will continue to strengthen our linear TV offerings, deepen partner value and lead the team to the next phase of growth.”

Agrawal added, “Linear television continues to be one of the most powerful platforms for building brands at scale. My focus has always been on creating solutions that go beyond visibility and genuinely move business metrics for our partners. As the market evolves, our opportunity lies in combining strong content, deep insights and innovative thinking to deliver measurable outcomes for advertisers. I look forward to leading the team as we build a more future-facing, insight-led sales engine.”