Sony Pictures Network India (SPNI) has announced the renewal of their exclusive broadcast and digital rights for the Durand Cup for the next three seasons till 2027.

The tournament will be telecast live on Sony Sports Network channels and live streamed on Sony Liv in India and the sub-continent.

Since the league's association with SPNI, the tournament witnessed 100% growth in cumulative reach and a 27% jump in average impressions, compared to the 2023 season.

SPNI currently holds broadcast rights for major football tournaments such as the UEFA EURO 2028, UEFA Champions League, UEFA Europa League, UEFA Nations League, Bundesliga, FA Cup, and more. 

Rajesh Kaul, chief revenue officer - distribution and international business and head - sports business, SPNI, said, "At Sony Sports Network, our commitment to delivering the best in Indian football remains unwavering. Renewing the exclusive broadcast rights for the Durand Cup for three more seasons reinforces our dedication to elevating the tournament’s legacy and bringing top- quality football action to fans across India and South Asia. This partnership has led to a 100% growth in cumulative reach which reinforces our position as the home of Indian football, offering viewers not just live action but an immersive experience across television and digital platforms.”

Major General Rajesh Arun Moghe, VSM GOC Bengal sub area and vice chairperson, Durand Cup Organising Committee, "The Durand Cup is proud to continue its journey as a tournament that blends rich legacy with bold ambition. Our re-association with the Hon’ble President of India has added immense prestige to the event, reaffirming its national importance. With this year’s edition being played across five states, the tournament has significantly expanded its footprint, bringing top-tier football closer to fans and communities across the country. Renewing our partnership with Sony Sports Network for three more seasons ensures that the tournament reaches every corner of India and South Asia through world-class coverage. This collaboration not only enhances visibility but also strengthens our shared vision of making Indian football more aspirational. The Durand Cup continues to provide a vital platform for the aspiring youth of India to test their mettle against the best in the business, shaping the future of Indian football with every match played."