Oneindia has announced the appointment of Sushant Yattam as business head – video. 

In this role, Yattam will focus on driving revenue growth, business expansion and unlocking new opportunities within the digital and video ecosystem for Oneindia. 

He moves from Wizcraft Entertainment Agency, where he was vice president -digital. 

Sunder Venkatraman, chief business officer, Oneindia, said, "At Oneindia, we see video as the future of digital storytelling and revenue growth. This is a defining moment for our video ambitions. With Sushant’s proven expertise in scaling businesses and pioneering creator-led innovations, we are ready to lead the market in building a video ecosystem that is innovative, culturally rooted, and truly representative of Bharat."

Yattam added, “Joining Oneindia at this pivotal stage is both an honour and an opportunity to shape the future of digital storytelling in India. With a platform that already reaches over 280 million users, the opportunity to scale video is immense. My focus will be on accelerating the video business and building scalable IPs that combine data-driven insights with regional storytelling, empowering creators, inspiring brands and setting new benchmarks for how India experiences content. As audiences worldwide shift rapidly towards video and multilingual formats, I believe Oneindia is uniquely positioned to not only lead this change in India but also set an example for digital markets across the globe.”

With over 15 years of experience, he has also worked with Qyuki Digital Media, The Walt Disney Company, and UTV, among others.