Rahul Shaw has joined NDTV as lead - experiential business.

He moves from TV Today Network, where he was chief executive officer - TV and radio. 

Shaw's mandate is to create flagship IPs, immersive formats, and large-scale, public-facing experiences and to reach deep into tier 2 and Tier 3 India.

Rahul Kanwal, CEO and editor-in-chief, NDTV, said, "Over several years, I have seen first-hand Rahul Shaw’s aggression and ambition and his ability to think and act big and bold. Shaw’s entry is a major force multiplier for NDTV at this stage in the journey of the business. I am extremely bullish on the prospects of the experiences economy and confident that NDTV can be a key player in this fast-growing vertical."

Shaw added, "NDTV is a brand that’s etched in public memory - for its trust, its poise, its sharp journalism, and for always being ahead of the curve in innovation. Today, we have an opportunity to extend that credibility into the world of immersive experiences to create conversations that are not only seen but felt. The audience today isn’t just looking to attend. They want to engage. And this is where the experiential business at NDTV comes in as a platform that delivers on that promise,’ said Rahul Shaw."

In a career spanning over 16 years, he has also worked with The Icon Edge and Zee Network, among others.