Media , 26 May 2025

From left: Kanika Anand, Rashmi Sehgal, Ajay Mehta and Yash Chopra

26 May 2025 9:05 AM

Goafest 2025: 'Use long-form content pieces for brand building'

A panel unpacked why the attention economy calls for immersive, measurable, and platform-first brand narratives.

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