Aamir Khan has announced the global release of his theatrical film Sitaare Zameen Par, exclusively on YouTube starting 1 August 2025. The movie will be available on YouTube movies-on-demand immediately after its theatrical run, and will not be released on any other digital platform. Audiences can now rent the movie by paying a fee.
Directed by RS Prasanna, Sitaare Zameen Par stars Aamir Khan, Genelia Deshmukh and introduces ten new faces - an ensemble of actors with intellectual disabilities.
The movie, a spiritual successor to the 2007 classic Taare Zameen Par, will be available in India at INR 100, and in 38 international markets, including USA, Canada, UK, Australia, Germany, Indonesia, Philippines, Singapore, and Spain, among others, with pricing localised for each market, marking a new distribution approach. To reach a broader and newer audiences in India and globally, the film will offer subtitles and dubs in key languages.
This will also be the primary destination where other popular films from Aamir Khan Productions, according to the production house.
Khan stated, "For the past 15 years I have been struggling with the challenge of how to reach audiences who do not have geographical access to theatres, or those who are unable to make it to theatres for various reasons. Finally the time for the perfect storm has come. With our government bringing in UPI and India becoming no 1 in the world in electronic payments, with internet penetration in India having grown dramatically and growing everyday, and with YouTube being on most devices, we can finally reach vast sections of people in India, and a significant part of the world."
He further added, "My dream is that cinema should reach everyone at a reasonable and affordable price. I want people to have the ease of watching cinema when they want, where they want. If this idea works, creative voices can tell different stories breaking geographical and other barriers. This will also be a great opportunity for younger creative people entering the field of cinema. If this idea works, then I see this as a win-win for all.”
Gunjan Soni, country managing director - India, YouTube, said, "The digital launch of Sitaare Zameen Par exclusively on YouTube underscores a significant step towards democratising Indian film distribution at a global scale. YouTube is already a key digital destination for premium content, and we’re excited to offer filmmakers and content owners not only our unparalleled digital reach but also the control and flexibility to meet their audiences where they are. Today's launch is far more than a release - YouTube is laying out the red carpet for Indian cinema to stride onto the global stage.”